As a business owner you’ve probably run into the question, what do my customers want from me? And also, what can buying from me different? Here’s what your dream customer wants you to know, but they don’t know how to tell you.
They want it in their size. They want it in their preferred color. And they want it fast.
Simplify the process of hiring you or purchasing your product. Don’t hide your inquiry button or buy now links behind pages of content. They want to buy, and they want to buy now.
A Personal Connection
A perfect place for your customers to connect with you is on social media and through email. Your customer doesn’t want all business all the time from you, they want to see what you’re into. Are you quiet and shy, or brave and bold? Share that part of yourself with your customers. You don’t have to look or talk like everyone else, just be yourself.
But who am I, you say?
You are you, and that is your power. No one else is like you, so just be yourself. The funny thing about people is that we tend to seek each other, and we always find our tribe.
Basically, no explanation needed. Make quality things and provide excellent customer service. Your customers will return again and again.
Make something that breaks easily or has a slow customer experience and it’s an uphill battle to winning favor with your dream customers from the start. A rule of thumb: whatever you are making, make sure it’s good.
To Be Inspired
A brand I have been working with over this last year realized that their most engaging content circled around one particular model with amazing wild strawberry blonde hair. We saw that images posted with this model’s hair blowing in the golden sunshine and wind had a higher engagement and so many comments about how amazing her hair is.
Creating more hair inspiration content with this particular model to foster an ongoing portal of customer connection became a key window into selling their products even though this type of content doesn’t really have anything to do with what the company is selling. This is what’s called lifestyle content. Investing in this kind of content is what helps support a business in selling products and services alike.
Tip: Pay attention to what your most engaging content has been so far, and give your audience more of it.
For Problems To Be Fixed
Real talk: brands and companies are still mostly run by humans. And humans mess up sometimes, heck we still make technology that breaks down sometimes. The worst thing you can do is to not take charge when something goes wrong. Problems will not go away if you ignore them.
Thankfully most people are kind and understand when they know you’re working to make the wrongs right again, so don’t sweat the small stuff. Just pay attention to the details, it’s not personal and you’re not a failure when problems arise. Just send an email with a solution, it’s as easy as that.
For You To Succeed And Stay True To Your Story
“I knew her when…” is what every customer wants to say about you and your work! You have a host of people around you wanting to see you succeed and tell everyone they know about your product/service before you made it. It’s social currency and when you succeed it validates their loyalty and good taste. Celebrate your milestones and tell your community when you’re winning!
Tip: lift your neighbor up as you rise. Even if they don’t know the gift it is. As they say, as rising tide lifts all boats.
Bonus: price isn’t everything.
I invested in a pair of vintage Chanel boots for a brand photoshoot for my company. I bought them because Chanel is a brand that makes me feel beautiful and there’s power in feeling beautiful when you’re in front of the camera.
Your dream customers are searching for you and wanting invest in your product/services. Because they know quality work and are brand loyal, you have power and the right to charge what you’re worth and make money. Investing in yourself and putting your best foot forward is always a must in my book.